NEAFS

Neafs sells tobacco-free nicotine sticks and heated-stick devices that mimic conventional cigarettes. Refill packs of 20 sticks retail around £4–£5, placing the brand in the budget-to-mid price band; starter kits with a rechargeable heater sell for roughly £20. Distribution is primarily direct-to-consumer through neafs.com with global shipping; selected UK vape shops and convenience wholesalers carry limited SKUs. The sticks use tea-leaf base material infused with pharmaceutical-grade nicotine, letting users insert them into either Neafs’ own pocket-sized heater or IQOS devices without burning tobacco. This dual-device compatibility, combined with zero-tar claims and a 50-stick flavour range (tobacco, mojito, blueberry, etc.), positions Neafs as a “cleaner” bridge for smokers who want to keep the ritual. Child-proof, fully recyclable packaging reinforces the responsible image. Core buyers are 25-45-year-old urban smokers who own or are curious about heat-not-burn tech but dislike high device prices or lingering tobacco smell. They value discretion—sticks produce minimal vapour—cost control, and the ability to vape indoors without ash. The brand’s social feeds emphasise quitting support, wallet savings, and eco-friendly disposal, aligning with health-aware, budget-conscious consumers. Neafs competes in the heated-stick segment dominated by tobacco-owned systems and in the open-pod vape space. It undercuts proprietary refill pricing, offers cross-device flexibility, and markets itself as independent of big tobacco, appealing to users wary of cigarette company ownership while still wanting a familiar stick format.