Novomins

Novomins is a UK-based gummy-only supplement brand that sells vitamins, minerals, botanicals and kids’ blends on its DTC site and Amazon UK. SKUs span multivitamins, collagen, ashwagandha, omega-3, sleep, hair and women’s health; most jars sit between £15-£25 for 30–60 gummies, placing the range in the mid-tier price band. The company operates 100 % online with no bricks-and-mortar listings. The brand’s USP is “gummies with clinically backed actives, no added sugar and natural fruit flavours”; every formula is registered with the UK MHRA, vegan, non-GMO and manufactured in BRC-grade facilities. Flagship lines include the 11-in-one Multivitamin Gummy, 800 mg Marine Collagen Gummy and Kids’ Omega-3 DHA, all coloured with plant extracts and delivered in recyclable PET jars. Core buyers are 25-45-year-old British women who want compliance without pills and who scan labels for clean, vegan credentials; parents choosing sugar-free gummies for children form a fast-growing secondary segment. Customers value convenience, taste and Instagram-friendly packaging that fits “wellness without compromise” lifestyles. Novomins competes in the crowded UK online vitamin space against both pill brands that now offer gummy extensions and confectionery-style startups that prioritise flavour over dosage. It differentiates by combining therapeutic levels of actives, zero added sugar, MHRA registration and UK manufacturing while staying below premium price points.