Nubanbeauty

Nubanbeauty is a Nigerian colour-cosmetics label that sells liquid lipsticks, lip glosses, eyeshadow palettes, face powders and brushes. Prices sit in the mid-range band: lip products run ₦3,500–₦6,000 and palettes ₦12,000–₦18,000. Orders are taken only through the brand’s own e-commerce site and a Lagos-based pop-up studio; there is no wholesale distribution. The line is built for deep skin tones: every pigment is formulated and swatched on shades Fenty 420–470 before release. Its “Matte About You” liquid lipstick set and the 12-pan “Nuban” palette have become social-media reference staples for rich, true-to-pan colour on dark complexions. All products are cruelty-free, paraben-free and manufactured in small batches in the EU to keep quality tight. Core buyers are 18-35-year-old African women who want make-up that shows up on their skin without mixing or layering. They follow Nigerian beauty influencers, value locally owned brands and expect global-standard performance at naira prices. Nubanbeauti competes with international mid-tier colour brands that sell into Nigeria through third-party importers; it undercuts landed prices by 20-30 % and removes shade-guesswork. Against local indie make-up start-ups it differentiates with EU-compliant labs, consistent restock cycles and a visual identity that centres dark-skinned models rather than treating them as an after-segment.