Ogam Igam

Shoes · Sneakers

Ogam Igam is a UK-based children’s footwear specialist that stocks school shoes, trainers, boots, sandals and first-walking sizes from European brands such as Geox, Ricosta, Start-rite, Superfit, Primigi and Lelli Kelly. Price points sit in the mid-range: most styles fall between £45 and £85, with occasional premium leather boots reaching £110. Sales are blended; the website ships nationwide while the physical store in Ilkley, West Yorkshire offers full fitting and gait-analysis services. The retailer differentiates itself by combining certified shoe-fitting expertise with one of the UK’s deepest online ranges of width fittings (C–H) and half-sizes. Every product page lists EU/UK conversions, insole lengths and washable/removable liner details, and the staff film real-world flex and weight tests that are posted on Instagram Reels. Their “Fit & Forget” school-shoe bundle—two pairs with a 10 % discount and free 30-day refit—has become a repeat-best-seller. Core shoppers are parents of 2–12-year-olds who prioritise orthopedic health, scuff-resistance and ethically sourced leathers over fast-fashion price. Many customers are rural or time-pressed professionals who value the free click-and-collect option and the 100-day “Outgrown Buy-Back” credit, aligning with sustainability-minded family budgets. Ogam Igam competes against national multi-brand shoe chains, department-store kids’ sections and pure-play online discounters. It counters by offering certified fitters you can video-call, a wider hard-to-find width selection than mass retailers, and lifetime heel-stretching/re-sole services that discounters cannot match.

Shoes that grow with your child, fitted by experts who actually care

• Sustainable
• Ethical