ohne

Health & Beauty · Supplements & Vitamins

ohne sells organic, plastic-free period products—tampons, pads, liners, menstrual cups, and CBD-infused cramp oils—priced mid-range (≈ £4–£25 per pack). The brand is DTC-first through ohne.com, supplemented by a flexible subscription model and UK-wide shipping; no physical retail. All cotton is certified organic and chlorine-free, wrapped in biodegradable plant-cellulose applicators and compostable mailers. The line is bolstered by “Probiotic Cycle Care” vaginal suppositories and cycle-tracking app integration, positioning ohne as tech-enabled, body-positive period care rather than commodity femcare. Core buyer is 18-35, UK-based, Instagram-native, willing to pay 10-20 % premium for transparency, sustainability, and overt anti-shame messaging. Customers value vegan credentials, carbon-neutral shipments, and the option to pause or donate unused boxes—aligning with zero-waste, wellness-oriented lifestyles. ohne competes in the crowded “better-for-you” femcare aisle against other organic, subscription-based challengers. It differentiates through CBD wellness add-ons, fully plastic-free packaging, and frank editorial content that treats periods as a mainstream health topic, not a niche hygiene problem.

Your period, reimagined without guilt, packaging, or compromise

• Sustainable
• Organic
• Vegan