Health & Beauty · Skincare
On Trend Beauty
Viral beauty that actually ships tomorrow, without the department store price tag
On Trend Beauty is an Australian e-commerce retailer that stocks a curated mix of mid-priced cosmetics, skin care, hair care and beauty tools. Price points sit squarely in the AUD $10–40 range, with occasional premium SKUs reaching $70. The company trades 100 % online through ontrendbeauty.com.au and offers Afterpay, Zip and same-day dispatch from its Sydney warehouse. The site refreshes inventory weekly around TikTok-viral items and influencer “must-have” drops, often securing Australian-first stock of Korean and U.S. indie labels. Best-known lines include the “Glass Skin” serum trio and the $18 “Lush Lash” tubing mascara that repeatedly sells out within 24 h. Limited-run bundles and flash 20 % off codes keep repeat traffic high. Core shoppers are 16-30-year-old women who follow beauty trends on TikTok and Instagram and want cruelty-free, photogenic products without department-store mark-ups. Value-conscious experimentation is key: customers try affordable dupes first, then share GRWM videos tagging the brand for loyalty-program points. On Trend Beauty competes with fast-fashion beauty arms and larger domestic e-tailers that also chase viral SKUs. It differentiates by narrowing choice to only trending, cruelty-free SKUs, filming in-house swatch reels for every SKU, and guaranteeing next-day metro delivery—speed and curation that mass marketplaces can’t match.
Sephora
Sephora sells a curated selection of cosmetics, skincare, fragrances, and beauty products from both luxury and affordable brands. They are notable for offering a wide range of beauty options for all skin types and preferences, making professional-quality products accessible to everyday consumers through their stores and online platform.
Find your perfect beauty match, from luxury to everyday affordable
