Out of the Woods

Out of the Woods sells Supernatural Paper® totes, lunch boxes, coolers, backpacks and travel accessories priced $28-$198. The material is a washable, vegan, FSC-certified paper composite that feels like leather but is 100 % tree-free. Products are sold DTC through outofthewoods.com and ship worldwide; select styles appear in Whole Foods, Nordstrom and museum stores. The brand’s core claim is “paper that performs like leather”: each bag saves 18-24 paper grocery bags’ worth of cellulose waste, is stitched with recycled PET thread, and carries the USDA Certified Biobased label. Best-sellers include the Packable Market Tote (folds into its own pocket) and the insulated SuperCooler that keeps ice frozen 24 h. Every item is animal-free, machine-washable and backed by a lifetime warranty. Customers are urban professionals, teachers and parents who want polished, gender-neutral bags without animal products or plastic-coated nylon. They value low-waste living but refuse to compromise on style; Instagram posts show the totes moving from office to farmers’ market to weekend flights. The aesthetic—minimal branding, earth-tone palette—fits capsule wardrobes and zero-waste kitchens alike. Competitors fall into two camps: heritage canvas/leather outfitters and tech-fabric outdoor brands. Out of the Woods differentiates by replacing both cotton canvas and animal leather with a single recyclable paper composite, offering lifetime repair instead of seasonal replacement, and pricing 20-30 % below full-grain leather equivalents while staying premium to coated-polyester bags.