Outstanding Foods

Food, Drinks & Restaurants · Snacks & Sweets

Outstanding Foods sells plant-based snack foods that replicate classic meat and cheese flavors. Core lines are pig-out “cracklins,” dairy-free cheese puffs, and vitamin-fortified “puffs” in share and single-serve bags; most SKUs retail for US $3-4 (mid-range). Distribution is hybrid—DTC through the brand’s own site and Amazon, plus nationwide placement in Target, Walmart, Sprouts, 7-Eleven and college campus c-stores. The products are allergen-friendly (soy-free, gluten-free, non-GMO) and fortified with B-12, D, iron and 20 g protein per bag, positioning snacks as functional nutrition rather than empty calories. Their “cracklins” are baked from pea protein and rice, giving the crunch of fried pork rinds without cholesterol, while the puffs use proprietary flavor dusting that mimics cheddar and nacho without dairy. Media attention spiked after celebrity investors (including Snoop Dogg) promoted the pig-less cracklin concept. Primary buyers are 18-35-year-old flexitarians, gamers, and fitness-curious consumers who want high-protein, low-guilt munching that aligns with reduced-meat lifestyles. The brand speaks in social-first, meme-heavy language and stresses convenience—single-serve packs fit backpacks, gym bags and dorm desks—appealing to value-driven shoppers who won’t sacrifice taste for ethics. Outstanding Foods competes in the crowded better-for-you salty-snack set against both legacy baked chips and newer protein crisps. It differentiates by combining meat-flavor nostalgia with 100 % plant inputs, vitamin fortification normally seen in bars, and price parity with mainstream bagged snacks, allowing impulse trial without specialty-store mark-ups.

Tastes like the snack you crave, built for the life you live