Partake Foods

Food, Drinks & Restaurants · Snacks & Sweets

Partake Foods sells allergy-friendly cookies, baking mixes, and crackers priced in the mid-range: $3.99–$5.49 per 5.5 oz cookie box and $4.99–$6.49 for 12 oz baking mixes. Distribution is omnichannel—DTC through partakefoods.com, Amazon, Thrive Market, and nationwide in Target, Walmart, Whole Foods, Kroger, and CVS. Every SKU is certified gluten-free, vegan, non-GMO, and free of the top 9 allergens; the brand is also Black- and woman-founded. Flagship Crunchy and Soft-Baked cookies, limited-edition seasonal flavors, and the newer “Kids” mini-cookie line are merchandised in the natural snack set and school-safe lunchbox sections. Core shoppers are millennial parents managing food-allergic households, school nut-free policies, and clean-label preferences; they value inclusive snacking that does not compromise taste. Secondary buyers include health-conscious adults and diet-restricted consumers seeking portable, transparently labeled treats. Partake competes in the fast-growing “free-from” sweet-snack aisle against both legacy cookie makers with allergen lines and niche better-for-you startups. It differentiates through 100% top-9-allergen-free facilities, school-safe certifications, lower sugar counts (4–6 g per serving), and founder-led storytelling that centers allergy awareness and diversity.

Every kid's favorite cookie, minus the worry

• Vegan