Pastel

Pastel is a software company whose core product is a lightweight, embeddable feedback widget that lets web agencies and in-house teams collect visual comments directly on live websites. Pricing sits in the mid-range SaaS tier: a free single-site plan, then $24–$99 per month for multi-site and white-label seats; enterprise licensing is quoted separately. Sales are online-only through usepastel.com and in-app upgrades; no resellers or retail boxes. The platform’s distinction is pixel-perfect, guest-ready annotation that requires no code changes—paste one script tag and every page becomes reviewable. Reviewers click, type or pin voice notes, and feedback auto-maps to CSS selectors, generating tracked tasks in Trello, Asana, ClickUp, Slack and GitHub. This “comment-as-task” workflow has made Pastel a go-to for iterative web builds among boutique design shops. Typical buyers are project managers, UX leads and client-services teams who need to cut revision cycles and keep stakeholders out of email threads. They value speed, clarity and a polished client experience; the brand’s calm pastel palette and zero-training UI reinforce those priorities. Pastel competes in the crowded visual-bug-tracking space against heavier dev-tools and generic markup apps. It differentiates by optimizing for non-technical reviewers—no browser extension, no login friction—while still exporting developer-ready tickets, bridging the gap between client feedback and production sprints.