Patrycja Pedziwiatr

Clothing · Women's Fashion

Patrycja Pedziwiatr’s label “Eastern” sells lace-trim bralettes, high-waist knickers, silk slip dresses and limited-edition mesh bodysuits; all pieces are sewn in Kraków from dead-stock Polish lingerie fabrics and retail between €55-€120, situating the brand at the premium end of the indie underwear market. Products are released in small drops and sold exclusively through the house e-commerce site eastern-underwear.com; no wholesale or physical stockists are used. The brand’s signature is a muted, earthy colour palette—sage, ochre, rust—matched to floral Gallician lace that is no longer produced, making each run inherently scarce. Every garment is photographed on non-professional local women and packaged in compostable corn-starch sleeves, reinforcing a sustainability narrative that has been picked up by Vogue Poland and the Warsaw Fashion Weekend blog. Core buyers are 25-40-year-old creative-industry women in Central Europe who want lingerie that doubles as outerwear and aligns with slow-fashion values; they value traceable production, natural fibres and the story of a female-run atelier. The aesthetic appeals to customers who reject push-up padding and logos in favour of comfort, nostalgia and Slavic craft heritage. Eastern competes with other direct-to-consumer micro-lingerie labels that emphasise ethical production and vintage references; it differentiates by sourcing exclusively from post-communist textile mills, offering only unstructured soft-cup silhouettes, and communicating primarily in Polish and Ukrainian rather than global English marketing.

Lingerie that whispers your story, stitched in Kraków from fabrics time forgot

• Sustainable
• Ethical