Perkies

Perkies sells adhesive, reusable nipple covers and related undergarment solutions. Products are priced mid-range—$20-$35 per pair—and are sold exclusively through the brand’s own e-commerce site, perkies.com. The brand’s hero item is the “Perkies Petals,” a matte silicone cover that can be worn up to 30 times and comes with a replaceable adhesive layer, a feature the company patents as unique. Positioning centers on discreet, reliable coverage for backless or strapless looks without sacrificing comfort or longevity. Core customers are women 18-35 who buy for events, travel, and everyday wardrobe versatility; they value practical, body-neutral solutions over push-up enhancement. Marketing leans on user-generated content from sororities, young professionals, and brides who want invisible support under formal or festival attire. Perkies competes in the crowded shapewear-adjacent accessories space against both drugstore disposables and fashion-lingerie add-ons; it differentiates through washable, re-stickable technology, pastel packaging that reads lifestyle rather than clinical, and a direct-to-consumer model that keeps restocking simple and prices below premium lingerie labels.