Pets
Peter Millar
Look tailored, play harder, feel the difference everywhere
Peter Millar sells refined sportswear, golf apparel, tailored clothing and accessories for men and women. Price points sit in the premium tier: polos $98-$125, sweaters $225-$295, suits $1,195-$1,495. Distribution is omni-channel—company-owned stores, pro shops, luxury resorts, Nordstrom, and petermillar.com global e-commerce. The brand is known for performance fabrics that look traditional, such as four-way-stretch “Summit” polos and “Dri-release” golf trousers. Its Crown Sport line fuses tailoring codes with technical yarns, while seasonal “On the Road” collections reference vintage motorsport and yachting. Custom-fit and monogram programs reinforce an upscale, club-ready identity. Core customers are affluent professionals aged 35-65 who play golf, tennis or sailing and want clothing that transitions from course to clubhouse to airport. They value discreet branding, consistent fit and American-informed style that still passes at private venues. Competitors include heritage country-club labels and tech-forward golf brands; Peter Millar differentiates by combining old-world tailoring details—horn buttons, Bemberg linings—with modern moisture-wicking and UV-protection yarns, then presenting the mix in resort and metropolitan retail environments that emphasize service rather than logo-heavy merchandising.