Petjoy

Pets

Petjoy is a direct-to-consumer pet wellness brand that sells veterinarian-formulated multivitamin soft chews for dogs and cats, plus probiotic, hip-and-joint, skin-and-coat, and calming functional treats. All SKUs are made in the USA with human-grade ingredients and are priced in the mid-range bracket—typically US $25–35 per 60- to 120-count jar. Distribution is online-only through the company’s own website and Amazon storefront; no brick-and-mortar retail. The brand’s hook is “vet strength without the vet visit”: every chew is NASC-seal certified, free from corn, wheat, soy, and artificial flavors, and backed by a 90-day money-back guarantee. Petjoy’s best-known line is the Daily Multi-Plus soft chew, which combines 20+ vitamins, minerals, and antioxidants in a bacon-flavored bite sized for both small-breed and large-breed dogs. Subscription bundles that auto-ship every 30 or 60 days account for more than half of total revenue. Core buyers are 25-45-year-old urban and suburban pet parents who treat dogs/cats as family and prefer preventative care over reactive vet bills. They value transparency (lot-level lab results posted online), convenience of home delivery, and the ability to pause or cancel subscriptions anytime via text. The brand’s tone is friendly, science-backed, and rescue-oriented—every purchase funds a day of food for a shelter animal. Petjoy competes in the crowded functional supplement aisle against both legacy pharmacy labels and newer DTC “human-grade” pet health startups. It differentiates by combining NASC certification, USA manufacturing, and mid-tier pricing with a risk-free trial—no return shipping required—plus breed-specific dosing charts that remove guesswork for owners.

Vet-formulated wellness your dog deserves, delivered home without the clinic visit