Physiovits

Physiovits sells condition-specific nutraceuticals and functional beverages aimed at orthopaedic, sports-recovery, metabolic and gut-health segments. The portfolio spans single-ingredient capsules (e.g., turmeric, boswellia), multi-herb blends for joint or bone support, effervescent tablets, and ready-to-drink collagen shots; most SKUs sit in a mid-range price band ₹499-₹1,299 for 15-30 days’ supply. Distribution is DTC-first through the brand’s own site and Amazon/Flipkart marketplaces, with select stockists in Mumbai and Pune clinics. Formulations are co-developed by registered physiotherapists and sports-medicine doctors, then manufactured in ISO-GMP plants with transparent COAs published online. The brand positions itself as “clinic-grade nutrition without a prescription,” offering stackable protocols that mirror typical rehab phases; its best-known line is the 3-step Joint Genesis kit that pairs collagen peptides, MSM complex and a topical magnesium spray. Primary buyers are 25-45-year-old urban adults already spending on physiotherapy, cross-fit, marathon or post-operative care and looking for evidence-backed adjuvants. They value clean labels (no added sugar, soy-free, non-GMO), batch-level traceability and dosage aligned to clinical studies rather than generic RDAs. Physiovits competes with mainstream herbal-joint pills, sports-nutrition powders and white-label pharma store brands; it differentiates by tying SKUs to physiotherapy protocols, selling in rehab bundles rather than bulk tubs, and providing free tele-consult access with every first order—creating an after-care ecosystem instead of a simple supplement transaction.