Pink Soda Sport

Sports, Outdoors & Fitness

Pink Soda Sport sells women’s activewear, swimwear and ath-leisure: leggings, sports bras, crop tops, swimsuits, cover-ups and matching sets priced £18-£55. The range sits in the mid-market; most leggings retail around £35. Products are sold through the brand’s own UK e-commerce site, select European Zalando and ASOS storefronts, and 300+ independent sport-fashion boutiques across the UK, Ireland, Spain and Portugal. The label positions itself as “sport-luxe with a girly edge”: every collection drops in cohesive colour stories of pastels and neon, uses all-over prints and foil logos, and adds swim pieces that double as gym tops. Their best-known line is the seamless “PS Sport” leggings and bras knitted on circular machines for squat-proof stretch and tonal jacquard branding. Drops are released in limited “chapters” every 6-8 weeks to keep the range fresh and Instagram-friendly. Core customer is 16-28-year-old women who train casually, follow fitness influencers and want gym kit that transitions to brunch or beach. She values trend-led colourways, body-sculpting fits and price points below premium technical brands, but above fast-fashion basics. Pink Soda competes in the crowded “Instagram-girl” activewear tier against labels that blend fashion timing with gym performance. It differentiates by combining pastel-only palettes, swim-to-gym crossover styling and small-batch scarcity, while still offering true performance fabrics (four-way stretch, sweat-wicking) at a mid-range price.

Gym-ready pastels that actually work harder than they look

• Independent