Pooky

Pooky sells designer-style lampshades, bases, and complete light fittings for table, floor, ceiling, and wall use, plus a small line of LED bulbs. Prices sit in the mid-range: ready-made shades start around £45, statement pendants reach £250–£350, and finished lamps cluster either side of £200. The company trades online-only through pooky.com, shipping to the UK and internationally. The brand’s USP is fashion-led lighting that borrows couture fabric houses and contemporary colour palettes, offered in a “pick-your-shape, pick-your-fabric” modular system that yields thousands of combinations without bespoke lead times. Signature collections such as the silk-lined “Isla” drum and the bone-china “Leon” base are frequently featured in UK interiors press and on high-profile design blogs. Customers are style-conscious homeowners, renters, and interior designers who want decorator looks at high-street prices and value quick turnaround. They tend to follow trends on Instagram and Pinterest, refresh rooms seasonally, and prefer brands that balance classic proportions with playful colourways. Pooky competes with mid-market furniture chains that sell lighting as a side category and with niche online lighting specialists. It differentiates by focusing exclusively on lamps and shades, offering near-bespoke choice from stock, and using designer fabrics at prices below traditional bespoke workrooms.