Poppy Lissiman

Accessories · Jewelry

Poppy Lissiman is an accessories label anchored by statement sunglasses, micro-bags, jewelry and small leather goods priced AUD $59-$329 (mid-range). The brand operates a global DTC webstore and ships to 80+ countries; wholesale is limited to a shortlist of fashion boutiques and online concept stores. The brand’s signature is oversized, angular acetate frames in neon, tortoiseshell and color-block gradients, often fitted with custom-colored UV400 lenses. Limited-edition drops and collaborations with artists such as Daria Strokous or labels like Dion Lee keep releases small and fast, reinforcing a cult rather than mass-market position. Core shoppers are 18-35, TikTok-fluent and Instagram-native, who treat eyewear as outfit content rather than a utility. They buy for playful self-expression, ethical vegan materials and accessible price points that allow rotation with trends. Poppy Lissiman competes in the fashion-accessory tier between ultra-cheap fast-fashion shades and luxury designer eyewear. It differentiates through bold, instantly recognizable silhouettes, vegan credentials, small-batch scarcity and a digital-first drop model that turns sunglasses into collectible, shareable fashion moments.

Neon frames that turn your face into outfit content

• Ethical
• Vegan