Pott'd

Pott’d sells DIY “paint-your-own” plaster sculpture kits priced £22-£45, plus finished display pieces (£35-£120) and small accessories like paints, brushes and gift wrap. The range covers desk-size busts, full-length figures, pet portraits and seasonal ornaments, positioning the brand in the affordable-to-mid bracket. Sales are handled entirely through the UK website, with flat-rate domestic shipping and occasional pop-up stalls at design fairs. Each kit contains a custom-cast, bubble-free plaster form mapped with subtle contour lines that guide colour placement, removing the need for artistic skill. The brand’s tone is playful and inclusive—tag-line “paint yourself happy”—and every design is conceived by the in-house team, giving a cohesive, modern aesthetic distinct from generic craft sets. Limited-edition drops and collaborations with interior influencers keep the catalogue fresh and Instagram-friendly. Customers are mainly 25-45-year-old women looking for mindful, screen-free activities; kits are bought as birthday gifts, hen-party activities or post-work creative therapy. The appeal centres on achievable creativity, sustainable materials (recyclable plaster, plastic-free packaging) and the finished object doubling as minimalist décor. Pott’d competes with mass-market craft kits, paint-by-numbers sets and boutique homeware gifts. It differentiates through sculptural, design-led forms that look store-bought once painted, a premium yet accessible price, and a digital-first, community-driven marketing style that positions the activity as contemporary self-care rather than children’s entertainment.