Power Target

Power Target operates the comparison site ElectricityRates.com, an online-only platform that lets U.S. residential and small-business shoppers compare retail electricity plans from dozens of licensed suppliers. The service is free to users; suppliers pay a commission when a customer switches through the site, so there is no direct price tier—plans shown span budget fixed-rate options to premium 100 % renewable contracts. All enrollment, document delivery and account management are completed digitally. The site’s engine normalizes every plan into a single, apples-to-apples format that displays true average price at 500, 1,000 and 2,000 kWh, eliminating teaser-rate confusion. It updates rates in real time, flags expiring introductory periods and filters for green-energy, no-deposit or free-night plans, making complex tariffs searchable in under a minute. These tools have made the “Calculate Your Savings” widget the brand’s most circulated feature across social media and utility forums. Core users are price-sensitive homeowners and renters in deregulated states who value transparency and speed over brand loyalty to incumbent utilities. They are typically tech-comfortable, comparison-shop online before every contract renewal and prioritize either lowest cost or renewable content; the site’s one-click switch satisfies both motives without a service call. ElectricityRates.com competes with other lead-generation comparison portals and supplier-owned marketing sites. It differentiates by refusing to rank plans by commission size, publishing full terms-of-service links, and obtaining accreditation from state public-utility commissions—moves that reduce bounce rates and position the brand as a consumer advocate rather than a marketing arm of any single provider.