Project7

Project7 sells gourmet chewing gum, mints, gummies and “clean” energy gum drops. Products sit in the mid-range tier—about $2–$4 per 12-piece gum pack or $5–$7 per 60 g tin—sold DTC through project7.com, Amazon and roughly 5,000 U.S. grocery, specialty and convenience doors including Whole Foods, Target and Sprouts. The brand built its name on “better-for-you” candy: all items are non-GMO, free from artificial colors, sweeteners and preservatives, and sweetened predominantly with xylitol and stevia. Flagship lines include the Keto-friendly “Clean Chew” gum and the “Naturally Sweetened Gummies” that carry a SmartLabel link showing 3 g sugar per serving. Core shoppers are 18-35-year-old urban professionals, fitness enthusiasts and parents seeking permissible sweets that fit low-sugar, keto or diabetic diets. Buyers value transparent ingredient lists, recyclable pouches and the playful, cause-oriented packaging that signals guilt-free indulgence. Project7 competes in the fast-growing “natural confectionery” aisle against legacy sugar-free gums and functional candy startups. It differentiates by combining candy taste profiles with near-zero sugar, plastic-neutral packaging and small-batch flavor rotations such as “Rainbow Ice” and “Mojito Mint,” positioning itself as a lifestyle confection rather than a pharmacy gum.