Promeed

Promeed sells 100 % mulberry-silk bedding, sleepwear and hair accessories—pillowcases, sheets, bonnets, scrunchies, robes and loungewear—priced mid-range: $29–$89 for pillowcases, $149–$299 for sheet sets, $59–$119 for robes. The brand is digital-native, shipping worldwide from U.S. and Asian warehouses; Amazon and its own Shopify site are the only points of sale. All silk is certified 6A long-strand, 22-23 momme weight and Oeko-Tex free of toxins; seams are French-stitched and colors are small-batch dyed. Promeed positions itself as “lab-tested beauty fabric,” publishing friction-coefficient and moisture-retention data to prove the textile reduces hair breakage and facial creasing. The signature 23-momme envelope-closure pillowcase is the best-known SKU and the focus of most TikTok and dermatologist endorsements. Core buyers are 18-40-year-old skincare-focused women who follow “skinfluencers” and want an affordable upgrade from satin or 19-momme silk. They value measurable beauty benefits, vegan-adjacent cruelty-free silk (cocoon-to-fabric traceability supplied) and washable convenience—every product is machine-wash safe in included mesh bags. Promeed competes with two tiers: low-cost satin “silk-like” brands and luxury housewares labels selling 25-30 momme silk at twice the price. It differentiates by standardizing 22-23 momme at mid-range prices, offering dermatological test summaries, and bundling laundry supplies free—bridging performance claims of premium silk with the accessibility of fast-fashion bedding.