Prosoria

Prosoria markets a single, multi-step psoriasis care system built around a day-and-night topical routine; the core SKU is a 90-day kit that bundles cleanser, treatment gel, moisturizing cream, and exfoliating serum. Price sits in the mid-range bracket—roughly US $90–120 for the full kit—placing it above drug-store creams but below prescription biologics. Distribution is DTC through its own site plus Amazon, with no brick-and-mortar pharmacy presence. The line differentiates itself by combining salicylic acid, coal tar, and botanical anti-inflammatories in a patented “MicroLayer” delivery that claims faster scaling relief without steroids or fragrance. Clinical photography on the site shows visible plaque reduction at week 2 and clearer skin by week 4, backing a positioning of “rapid, steroid-free control.” The brand also offers a subscription refill option timed to the 90-day cycle. Customer base skews 30-55, evenly split gender, who have mild-to-moderate plaque psoriasis and want to avoid or delay prescription drugs; many cite prior frustration with greasy ointments or steroid rebound. Buyers value clean-label formulas, cruelty-free status, and the convenience of an all-in-one routine shipped discreetly to their door. Prosoria competes in the crowded OTC psoriasis relief segment against steroid creams, tar shampoos, and natural balms; it carves out space by offering a complete, time-stamped protocol rather than a single SKU, supported by clinical before-and-after imagery and a money-back 90-day guarantee that prescription brands cannot match.