Proteckd

Proteckd sells antimicrobial, fluid-repellent apparel and accessories for adults, kids and pets—T-shirts, hoodies, joggers, face masks, scrubs and dog bandanas—priced $18-$120, squarely in the mid-range. All inventory moves through its own Shopify site; no wholesale or brick-and-mortar partners are listed. The brand’s core promise is “self-cleaning” fabrics: every garment is treated with a medical-grade nano-shield that blocks 99.9 % of bacteria and viruses and maintains efficacy past 100 washes. Product pages display lab certificates and 360° water-shedding demos, positioning Proteckd as everyday PPE you can live in rather than single-use gear. Buyers are urban commuters, parents of young children, healthcare workers off-shift, and hygiene-conscious travelers who want discreet protection without looking clinical. The aesthetic is neutral streetwear—no visible tech—appealing to value-driven consumers who prioritize health, sustainability (less washing) and minimalist design. Competitors include silver-ion activewear labels, travel-centric stain-proof lines, and scrubs makers adding fashion cuts; Proteckd differentiates by combining human-grade antimicrobial certification with lifestyle silhouettes and inclusive sizing XS-4XL, all shipped in recyclable packaging with carbon-neutral logistics.