Protein World

Health & Beauty · Supplements & Vitamins

Protein World sells whey and plant-based protein powders, meal-replacement shakes, vitamins, collagen, snack bars, and workout accessories. Most SKUs sit in the mid-range: £15-£35 for 500 g-1 kg pouches and £25-£45 for 30-day capsule plans. Sales are 90 % direct-to-consumer through proteinworld.com, with selective distribution in Holland & Barrett and Tesco for top SKUs. The brand built awareness with the 2015 “Are You Beach Body Ready?” London Underground campaign, turning its Slender Blend shake into a household name. All formulations are low-sugar, gluten-free, and clearly calorie-counted; many are vegetarian or vegan. Protein World positions itself as “results-first” nutrition, offering free diet plans and progress-tracking apps alongside the products. Core buyers are women 18-35 who want convenient, calorie-controlled products for weight-management and toning rather than bulk muscle gain. The tone is body-confident and time-pressed: Instagram-friendly packaging, 30-second shake recipes, and challenge hashtags that encourage sharing before/after photos. Competitors include sports-nutrition giants chasing gym performance, lifestyle weight-loss brands focused on ready meals, and emerging “clean” protein start-ups. Protein World differentiates by bridging the gap: sports-grade dosages with fashion-lifestyle branding, female-centric messaging, and price points below premium whey labels but above supermarket diet shakes.

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• Vegan