Psydro

Psydro is a B2B SaaS platform, not a consumer retailer; it licenses review-collection and customer-insight software to hospitality, beauty, fitness and retail businesses. Subscription tiers run from £39 to £299 per month, placing it in the mid-range bracket relative to enterprise rivals. All onboarding, dashboard access and support are delivered online through business.psydro.com and integrated mobile apps. The system’s core differentiator is “verified invitation-only” reviewing: every testimonial is tied to a paid or booked transaction, eliminating fake or incentivised feedback. Merchants can collect video, photo and audio reviews, then auto-publish them to Google Seller Ratings, Facebook and in-store QR displays. A built-in Net Promoter Score engine and competitor benchmarking reports turn the review stream into real-time operational insight. Target users are independent salons, restaurants, clinics, boutique hotels and small retail chains that rely on local reputation but lack dedicated CRM teams. They value transparent social proof, higher Google placement and GDPR-compliant data handling over broad marketing reach. The brand speaks to owners who want enterprise-grade review analytics without agency fees or long contracts. Psydro competes with open-to-all consumer review portals and high-touch enterprise feedback suites. It positions between the two by offering invitation-only authenticity at SME-friendly pricing, layering reputation management, local SEO and customer-experience analytics in one dashboard.