Pullpatch

Pullpatch sells iron-on and stick-on patches, appliqués, and small DIY repair kits for denim, canvas, and knitwear. Prices sit in the mid-range: individual embroidered patches run $6-12, themed 6- to 10-piece sets cost $18-30, and complete mending kits with fabric glue, floss, and pressing paper retail for $35-45. The brand is digital-native, selling only through pullpatch.com with flat-rate U.S. shipping and occasional drops on Instagram Shop. The company positions itself as a “patch-first” label, releasing new art monthly in collaboration with independent illustrators instead of relying on stock motifs; every design is limited to 500 pieces and shipped with a numbered card. Its best-known releases are the “Cosmic Fade” reflective patch set and the “Plant Parent” series that sold out in 48 hours. All graphics are embroidered in 100% rayon on recycled twill, then tested for 50+ wash cycles at 140 °F to guarantee edge integrity. Core buyers are 18-35-year-old thrifters, streetwear up-cyclers, and slow-fashion advocates who want visible, creative mends rather than invisible repairs. They value small-batch art, gender-neutral imagery, and the ability to personalize second-hand jeans, tote bags, or work jackets without sewing skills. Pullpatch competes with mass-market craft chains that sell cheaper patches and with heritage denim-repair services that charge premium prices for darning. It differentiates by bridging the gap: offering artist-driven graphics, ready-to-press convenience, and mid-tier pricing that still feels collectible.