Purecleanperformance

PureClean Performance sells powdered drink mixes, capsules, and topical creams that combine grass-fed whey or collagen with no-caffeine energy boosters, nitric-oxide precursors, and adaptogens. Prices sit in the mid-to-premium tier: most 30-serving powders run $60-$80 and single-item topicals $40-$50. The company is direct-to-consumer only, fulfilled from its California warehouse and sold exclusively through purecleanperformance.com. The brand’s hook is “clean endurance”: every SKU is NSF-certified free of banned substances, uses no artificial sweeteners, and lists exact fermented-creatine, PeakO2-mushroom, and nano-silver dosages on the label. Its best-known line is the UnbeetaBAR Energy & Recovery trio—original, chocolate, and unflavored—marketed as a two-scoop replacement for both pre-workout and electrolyte drinks. Core buyers are masters-age triathletes, gravel cyclists, and CrossFit competitors who track HRV and want performance benefits without stimulants or sucralose. They value transparency, third-party testing, and formulations that support both aerobic capacity and post-session joint recovery. PureClean competes in the niche between mass-market sports-nutrition brands heavy on caffeine and colorants and ultra-premium “biohacker” startups selling $120 tubs. It differentiates by offering clinically dosed, stimulant-free blends at a lower cost per serving than boutique nootropic endurance products while maintaining the purity certifications demanded by tested athletes.