Rachel Jackson

Rachel Jackson sells demi-fine and fine jewellery—layering necklaces, signet rings, gemstone hoops, ear cuffs and personalised pieces—priced £45-£450. The range sits in the mid-premium band, straddling attainable luxury and precious metals. Collections are sold through the brand’s own e-commerce site, a Covent Garden showroom and 120+ UK/indie stockists including John Lewis and Oliver Bonas. The label is known for 18 ct gold vermeil over recycled sterling silver, conflict-free stones and a “designed to stack” modular aesthetic. Signature items include the Zodiac Coin pendants, Interstellar celestial range and hand-stamped Personalised Bar necklaces that drive repeat gifting sales. All pieces are designed in London and produced in small-batch certified workshops, letting the brand drop new lines every 4-6 weeks. Core buyers are 25-45-year-old professional women who want everyday jewellery that feels special yet ethical. They value self-gifting, friendship rituals and Instagram-friendly packaging; the brand’s tone is celebratory, feminist and travel-oriented, matching a lifestyle of city work, weekend breaks and social media storytelling. Rachel Jackson competes with other British demi-fine jewellers that use gold vermeil and astrology motifs. It differentiates through faster design turnover, in-house personalisation within 48 h, recycled precious metals and a cohesive “celestial & zodiac” visual language that is instantly recognisable on retail mixers.