Ravean

Clothing · Jewelry

Ravean sells heated jackets, vests, hoodies, gloves and sleeping-bag-style wraps for men, women and kids. Most garments are priced mid-range: $129-$299 for jackets/vests, $79-$99 for gloves, with occasional premium pieces near $349. The brand is direct-to-consumer only, fulfilled through ravean.com and its Amazon storefront. The company pioneered low-profile, hair-thin carbon-fiber heating elements that warm in 3-5 seconds and run 6-12 hours on a 12-V USB power bank that doubles as a phone charger. Jackets use lightweight down or synthetic fill, are water-resistant, and can be cycled through three heat zones and five levels via a glove-friendly button or Bluetooth app. Their Kickstarter-launched “Heated Down Jacket” remains the signature SKU, followed by the 3-in-1 “Heated Parka” with removable shell. Core buyers are 25-45-year-old urban commuters, motorcyclists, campers, photographers and sports parents who refuse bulky layers yet want instant warmth. The brand markets to value-driven adventurers who prioritize packability, tech integration and year-round usability over fashion logos. Ravean competes in the heated-apparel niche against outdoor-heritage and battery-tool companies that treat heating as an add-on. It differentiates by focusing solely on wearable heat, using apparel-grade fabrics and fits, standard USB power banks instead of proprietary batteries, and pricing 20-30% below ski-mountaineering equivalents while offering a 1-year “no-cold-spots” warranty.

Warmth that packs small, fires up fast, lasts all day