Rebecca Udall

Rebecca Udall sells hand-embroidered linens, cushions, lampshades and small accessories produced in limited runs. Price points sit in the premium tier: cushions £120-£220, table linens £45-£95, lampshades £180-£320. The line is sold exclusively through the brand’s own e-commerce site and by-appointment London showroom; no wholesale or department-store distribution is used. Every piece is stitched to order in the brand’s Margate workroom with Egyptian-cotton thread on Belgian linen, allowing custom colourways within a tightly edited palette. Signature products include the “Carnaby” scallop-edged cushion and monogrammed dinner napkins that have been featured in House & Garden and on the covers of The World of Interiors. The aesthetic merges 1960s London graphics with English country-house restraint, giving the embroideries a graphic, contemporary edge rather than overt nostalgia. Customers are design-literate homeowners aged 30-55 who treat textiles as collectible art and value slow, traceable production. They are willing to wait 2-3 weeks for made-to-order goods and respond to the brand’s emphasis on female-run artisan workshops, plastic-free packaging and small-batch scarcity. Competitors are other direct-to-consumer luxury textile studios that emphasise craft heritage; Rebecca Udall differentiates by keeping the entire process in-house, offering near-bespoke sizing and colour without the usual bespoke markup, and by anchoring patterns in mid-century British pop culture rather than classical or tropical motifs.