Researchforgood

Researchforgood is a mid-range online research-sample marketplace that sells access to vetted survey respondents. Core products include DIY self-serve sample, fully managed full-service studies, and add-on analytics; most projects fall between $1–$10 per complete with enterprise volume discounts. The company operates only through its web platform, where clients build surveys, set quotas, and receive data in real time. The brand’s standout promise is “respondents paid, data donated”: every interview funds a charitable meal or tree-planting transaction, verified by NGO partners. All traffic is sourced from a proprietary double-opt-in panel blended with programmatic supply, enabling 30-million-plus global reach and 24-hour turnaround on most quotas. These social-impact metrics are displayed live on client dashboards, turning standard sample buying into an ESG reportable activity. Buyers are mid-level consumer-insights managers at B-Corporations, sustainable CPG start-ups, and university research centers that must balance cost-per-complete with CSR goals. They value the ability to hit niche targets—e.g., eco-conscious parents in LATAM—while meeting internal mandates for ethical supply chains and carbon neutrality. Researchforgood competes with conventional panel vendors and gig-platform sample providers by embedding verified social impact into the cost of data rather than charging a premium for “green” labeling. Its differentiation lies in transparent give-back mechanics, faster fills through blended supply, and turnkey ESG reporting that generic panels do not offer.