Rifle Paper Co.

Rifle Paper Co. sells illustrated stationery, greeting cards, art prints, calendars, phone cases, fabric, wallpaper, home décor, and limited apparel. Most items sit in the mid-range price band: single cards $5–6, spiral planners $20–28, 8×10 art prints $24–36, fabric $11–13 per yard, and wallpaper $140 per double roll. Products are sold through the brand’s own e-commerce site, a flagship store in Winter Park, FL, plus 2,000+ independent boutiques and major retailers such as Anthropologie, Paper Source, and Barnes & Noble. The company is known for hand-painted, full-coverage florals in saturated colorways applied across paper, textiles, and lifestyle goods; every pattern originates from co-founder Anna Bond’s gouache paintings. Signature collections include the Garden Party fabric line with Cotton + Steel, the Jardin wallpaper series, and long-running city-scape wedding invitation suites. Licensing deals with brands like Keds, Garance Doré, and IKEA extend the artwork to shoes, candles, and housewares, keeping the visual identity in constant public view. Core customers are design-conscious women aged 20-45 who value tactile, analog items and want everyday objects—notebooks, phone cases, kitchen textiles—to feel artistic and personalized. Buyers tend to be gift-givers, brides planning DIY weddings, and home sewists who favor cheerful, vintage-tinged aesthetics over minimalist or industrial trends. Rifle competes in the crowded “art-driven lifestyle stationery” segment against both boutique letterpress studios and mass-market design labels. It differentiates by owning an in-house illustration style that is instantly recognizable, translating that art across an unusually wide mix of media, and maintaining direct-to-consumer data while still leveraging wholesale reach—balancing artisanal credibility with scalable distribution.