Roxy

Roxy sells surf, snow and fitness apparel, accessories and hard-goods for girls and women. Core lines include bikinis and wetsuits, boardshorts, snow jackets, yoga leggings, backpacks and sandals, priced mid-range: swim $40-90, wetsuits $160-320, snow outerwear $180-450. Products are sold through roxy.com, 200+ company stores and thousands of surf/snow dealers worldwide. Born in 1990 as the women’s arm of Quiksilver, Roxy pioneered female board-riding gear and remains the first global surf brand run by an all-women design team. Signature items include the “Roxy” logo swim set, 3/2 Syncro wetsuit and Jet Ski snow jacket; collections such as Fitness, Pro Surf and Team Rider capsule drops reinforce authenticity. The brand sponsors a world-class surf team and hosts the annual Roxy Pro France contest. Target customers are active girls and women aged 13-30 who identify with surf, snow and beach culture and want performance gear that fits female proportions. Buyers value outdoor adventure, creative self-expression and sustainability; recycled-fabric swim and PFC-free outerwear speak to eco-minded consumers. Roxy competes in the action-sports lifestyle segment against unisex and women-specific boardsport labels. It differentiates through 35 years of female-only product development, consistent athlete feedback, inclusive sizing (XXS-XL) and a seamless crossover from surf to snow to fitness within one brand identity.