Safe Jawz

Sports, Outdoors & Fitness

Safe Jawz sells self-fit mouthguards for adults and juniors, plus mouthguard cases and a small line of gum shields designed specifically for wearers of fixed braces. Price points sit in the mid-range band: £15–£25 for standard models and £30–£35 for the “Orthodontic” and “Intro Series” bundles. The brand trades only through its own e-commerce site and Amazon UK, with no physical retail presence. The company’s key claim is “remouldable technology,” allowing users to re-boil and refit the guard up to six times for a secure, dentist-like fit. Every guard is shipped with clear fitting instructions and a QR code that links to a video tutorial, positioning Safe Jawz as a user-friendly, at-home alternative to costly custom appliances. Their best-known lines are the “Intro Series” (thin profile for team sports) and the “Orthodontic” model, the latter engineered with a channel that snaps over fixed brackets. Customers are predominantly parents of secondary-school athletes and amateur combat-sports participants who want dental protection without a dental bill. The brand speaks to value-driven buyers who prioritize safety, repeat fit accuracy and sporty aesthetics—guards come in 10+ colourways that match school or club kits. Safe Jawz competes in the boil-and-bite segment against mass-market pharmacy brands and low-cost online imports. It differentiates by offering remouldability, brace-specific SKUs and graphic customisation, wrapped in concise instructional packaging that emphasises fit accuracy over bulk discounting.

Perfect fit, six times over, without the dentist price tag