Sahugajak

Sahugajak.com is an online-only store that sells hand-carved wooden décor, furniture, and utility items made from sustainably sourced teak, mahogany, and suar. Core lines include statement dining tables, wall reliefs, Buddha and animal sculptures, plus smaller giftables like bowls and phone stands. Most pieces sit in a mid-range price band: tables USD 600-1,800, sculptures USD 80-350, accessories under USD 60, with periodic premium one-offs above USD 2,000. The brand’s hook is “raw wood, refined design”: every product is photographed in its pre-oiled state so buyers see exact grain, knots and live edges, then finished to order in matte, satin or high-gloss. Sahugajak ships directly from its Central-Java workshop, offering free worldwide FedEx on items over USD 250 and a 30-day “see-it-in-your-space” return window. Best-known SKUs are the 2 m “River Monolith” dining table and the 80 cm “Sleeping Cat” suar carving, both perennial top-sellers. Customers are 25-45-year-old globally mobile professionals who rent or own urban lofts and want statement eco-pieces without gallery mark-ups. They value traceable materials, artisan provenance and the ability to customize dimensions or finish via live-chat with the carvers. Instagram-heavy discovery drives impulse accessory buys, while Pinterest boards and Houzz project posts feed higher-ticket furniture sales. Sahugajak competes with Southeast-Asian craft marketplaces, boutique import retailers and Etsy sellers of live-edge furniture. It differentiates by controlling the entire supply chain—owning the Indonesian workshop, publishing tree-source certificates and limiting production runs to avoid commoditization—while undercutting traditional import boutiques by 30-40% through DTC logistics.