Sarahjaneandlomas

Sarahjaneandlomas.com is an online-only boutique that sells women’s occasion-wear, bridesmaid dresses and coordinating children’s attire. 95 % of styles are priced £160-£320, placing the label in the mid-range bracket; limited-edition silk gowns reach £420. The site ships worldwide from its Sussex studio and offers a 14-day made-to-measure upgrade for £45. The brand’s USP is mix-and-match colourways: every adult silhouette is available in 40+ hues of recycled chiffon or satin so bridal parties can create tonal palettes without sacrificing fit. Signature bias-cut “SJ” gown with detachable sash is the best-seller, generating 30 % of annual sales and frequent viral pins on wedding boards. All fabrics are OEKO-TEX certified and small-batch dyed in-house, reinforcing a “conscious celebration” positioning. Core customer is the 25-35-year-old UK bride who wants an Instagram-ready bridal party that doesn’t look identical; 70 % of orders come from hen-group WhatsApp links. Buyers value inclusive sizing (UK 4-32), quick turnaround (3-week standard) and the brand’s open stance on body diversity in look-books. Sarahjaneandlomas competes with mid-price occasion-wear labels that sell through ASOS or John Lewis; it differentiates by keeping production in-house, offering full colour customisation and specialising solely in wedding-related groups rather than broad occasion ranges. The direct-to-consumer model undercuts equivalent retail-priced gowns by 20 % while delivering faster alterations, a combination that shields it from fast-fashion bridesmaid lines and higher-end bridal boutiques alike.