Saturdays NYC

Clothing · Streetwear

Saturdays NYC sells men’s and women’s apparel, surfboards, accessories, and small-batch coffee. Core categories include graphic tees ($45-$65), selvage denim ($165-$195), tailored chinos ($110-$135), and Italian-fabric swim ($85-$115), placing the brand in the mid-range premium tier. Distribution is split evenly between the label’s own e-commerce site and eight company-owned stores in New York, Los Angeles, Tokyo, and Sydney. Founded in 2009 as a SoHo surf shop, the brand merges minimalist downtown tailoring with authentic surf culture. Signature items include the “Surt” chino short, indigo-dyed boardshorts, and limited-run resin-tint surfboards shaped in collaboration with Channel Islands. Quarterly capsule collections often feature original photography and artwork printed on recycled cotton blanks. The typical customer is 25-40, urban, design-literate, and more interested in wave-credible aesthetics than contest-level performance. They value subtle branding, clean silhouettes, and the convenience of buying cold-brew and a bar of wax in the same transaction. Saturdays’ stores double as community hubs, hosting sunrise surf meet-ups and film screenings that reinforce a low-key, creative coastal lifestyle. Saturdays NYC competes with other surf-inspired lifestyle labels that operate at the intersection of fashion and function. It differentiates through elevated tailoring, Japanese and European fabric sourcing, and a retail concept that pairs specialty coffee with hard-goods, creating a city-centric surf experience rather than a pure beach or pure streetwear positioning.

Surf aesthetics meet tailored minimalism in every quiet detail

• Recycled