Save the Girls

Save the Girls designs touchscreen-compatible purses and cross-body bags with clear, PVC-backed windows that let users text, tap, and photograph without removing the phone. Styles range from $35 vegan-leather wristlets to $120 full-grain leather totes, placing the line in the mid-range bracket. Distribution is DTC through savethegirls.com plus 1,200+ U.S. boutiques, hospital gift shops, and museum stores; Amazon and Zulily serve as secondary marketplaces. The brand’s utility patent on the window-and-port system is its core IP, allowing full phone access while blocking RFID and keeping the device sealed against drops or germs. Best-known lines include the “Mia” mini-crossbody (1.2 million units sold since 2017) and the medical-print “Hope” collection that donates 10 % to breast-cancer research. Every bag is designed with an easy-to-clean interior and an external card slot so the phone stays protected yet functional. Core buyers are women 35-65 who want hands-free convenience while traveling, shopping, or caregiving and who value hygiene and security. The brand resonates with moms, nurses, and retirees who prioritize practicality over fashion cycles and respond to the philanthropic tie-in and female-founded story. Save the Girls competes in the functional-accessory space against both tech-gear makers and mid-priced handbag labels. It differentiates through a patented phone-first design, mid-range price positioning, and cause-driven marketing rather than seasonal fashion, creating a defensible niche between utilitarian tech pouches and traditional fashion purses.