seekke

Seekke is a direct-to-consumer eyewear label that sells prescription glasses, blue-light blockers, and sunglasses priced between $60 and $120—solidly mid-range. All frames are stocked in polycarbonate, acetate, and lightweight titanium, with single-vision, progressive, and high-index lenses included in the listed price. Sales happen only through seeke.com; the site offers a 5-day home try-on program and free U.S. shipping both ways. The brand’s hook is algorithm-driven fit: customers upload a 10-second selfie video that maps 82 facial points, then the engine recommends three frame shapes and displays heat-map pressure zones for each. Every pair is made to order in Seekke’s Shenzhen lab within 48 hours and ships with magnetic sun-clip tops that match the frame colorway—no extra charge. The “Flex-Ti” collection, introduced in 2022, uses beta-titanium temples that bend 180° and accounts for 40 % of repeat purchases. Core buyers are 20-35-year-old remote workers who want style without the mark-ups of legacy optical chains and value tech-enabled convenience. They tend to cycle through multiple looks for Zoom calls, gaming, and weekend travel, and they expect sustainability: Seekke’s plant-based acetate and carbon-neutral lab appeal to their low-waste ethos. Seekke competes with other online-first eyewear companies that advertise low prices and home try-on. It differentiates by integrating AI fit prediction, bundling prescription sun-clips, and guaranteeing 7-day delivery—speed and personalization that mass-market DTC brands rarely match at the same price point.