Sendbars

Sendbars sells ready-to-eat snack bars built around cricket protein. The line-up includes four flavors—Peanut Butter, Cocoa, Coffee, and Matcha—sold in 12-bar boxes at roughly $2.50 per bar, placing the brand in the mid-range functional-snack tier. Orders are fulfilled only through the company’s own website, with U.S. shipping and a 10 % subscription discount. The bars derive two-thirds of their 12 g of complete protein from sustainably farmed crickets, yielding a smaller land-and-water footprint than whey or soy. Each bar is grain-free, uses only date paste for sweetness, and carries a micronutrient boost of B12, iron, and omega-3. This transparent “planet-positive protein” positioning is reinforced by fully home-compostable wrappers and carbon-neutral outbound shipping. Core buyers are 20-40-year-old urban professionals who work out, track macros, and prioritize eco-efficiency in daily purchases. They value clean labels, novelty nutrition sources, and snack formats that travel from gym bag to desk drawer without melting or crumbling. Sendbars competes in the crowded performance-bar and paleo-snack aisle against whey, pea, and nut-based bars. It differentiates by swapping livestock or legume protein for cricket flour, cutting sugar to 5 g, and wrapping the product in certified compostable film—claims most mainstream bars cannot match.