Shahbanurugs

Home & Garden · Furniture

Shahbanurugs.com is a web-only storefront specializing in hand-knotted, vegetable-dyed Persian, Turkish, Afghan, and Indo-Nepal rugs from 2×3 ft scatter mats to 12×18 ft palace sizes. Inventory spans antique (pre-1920), semi-antique (1920-1970) and new artisan pieces; retail prices run roughly $400–$12,000, placing the bulk of stock in accessible mid-range territory while a minority of signed city workshop pieces reach premium five-figure tags. The company differentiates by sourcing directly from family looms and tribal collectives, bypassing auction layers and offering 360° high-resolution photos, condition reports, and a 7-day in-home trial on every rug. Their “One-of-One” listing policy guarantees no duplicate SKUs, and each piece is photographed individually rather than catalog-style, reinforcing a museum-gallery positioning. Core buyers are design-savvy homeowners aged 30-60 who want authentic, investment-grade textiles without Manhattan gallery mark-ups; interior designers also use the site as a searchable digital warehouse for client projects. The brand appeals to values of ethical trade, cultural preservation, and slow décor—customers receive the weaver’s biography and care instructions written to extend rug life for decades. Shahbanurugs competes with both high-street home chains selling machine-made “Persian-style” rugs and with legacy auction houses trading in rare carpets. Against mass retailers it stresses genuine hand-knots and natural dyes; against auction rooms it offers fixed, transparent pricing, immediate shipping, and a no-questions return window, removing the intimidation factor of live bidding and condition guesswork.

Every rug tells a weaver's story, yours begins here

• Handmade
• Ethical