Shrimps London

Shrimps London sells faux-fur outerwear, ready-to-wear separates, handbags and small accessories priced £150-£1,200, sitting in the contemporary-premium bracket. Collections are released seasonally and sold through the brand’s own e-commerce site, a flagship store in Marylebone, and about 120 global stockists including Selfridges, Net-a-Porter and Saks Fifth Avenue. The label built recognition with technicolor, faux-fur coats that replicate the loft and hand of real fur without animal products; every piece is fully lined and finished in Europe. Shrimps couples whimsical textiles—pearlescent beads, hand-drawn prints—with clean, modern silhouettes, positioning itself as “antifur luxury” rather than fast-fashion vegan. Core customers are 25-40-year-old women who want statement outerwear aligned with animal-welfare and sustainability values yet refuse to compromise on design or quality. Buyers are urban creatives, media professionals and bridal-party shoppers who treat a psychedelic faux-fur or beaded bag as both ethical choice and Instagram-ready signature. Shrimps competes in the crowded contemporary coat and occasionwear space against labels that use real fur, wool or leather, and against vegan brands that skew streetwear or minimalist. It differentiates by offering maximalist color, couture-level faux-fur texture and artisanal embellishment while maintaining verifiable cruelty-free production and small-batch European manufacturing.