SightSage

SightSage sells plant-based eye-care supplements and functional snacks built around lutein, zeaxanthin and anthocyanins. SKUs include blueberry-chewy “EyeBrite” bites, bilberry-rosehip capsules and bulk berry powders; prices sit in the mid-range bracket at US $25-45 per 30-day supply. The company is direct-to-consumer only, shipping from Toronto to North America through its own Shopify site and Amazon storefront. The brand’s IP is a solvent-free, low-temperature drying method that concentrates Canadian wild blueberries to 36 % anthocyanin content—three times the industry standard. All formulations are vegan, non-GMO and third-party tested for macular pigment optical density (MPOD) improvement, a metric SightSage uses in its marketing to optometrists and sports vision clinics. EyeBrite bites are its flagship, packaged in daily sachets that deliver 10 mg lutein/2 mg zeaxanthin without pills. Core buyers are 30-55-year-old screen workers, pro and collegiate e-sports athletes, and myopic students whose eye-care professionals recommend nutritional support. The brand frames vision as “performance infrastructure,” appealing to quantified-self consumers who already track sleep and HRV and want measurable ocular endurance gains. SightSage competes in the crowded blue-light supplement aisle against generic lutein pills and candy-like gummies; it differentiates by tying each SKU to clinically reported MPOD scores, publishing peer-reviewed pilot studies on its site, and offering practitioner starter kits that bundle supplements with handheld MPOD scanners—hardware most rivals do not supply.