Sign of the Times

Sign of the Times is a premium vintage and contemporary resale boutique offering women’s and men’s ready-to-wear, handbags, shoes, accessories, and jewelry. Merchandise spans 1960s Chanel suits to current-season Supreme, with most pieces priced £200-£2,000. Sales happen through the Notting Hill flagship, a recently added Chelsea store, and the e-commerce site that ships worldwide. The 45-year-old company is best-known for rigorous authentication, in-house repairs, and a rapid buy-sell cycle that refreshes 2,000+ items weekly. Their buying team pays cash or store credit on the spot, creating a constant stream of rare Hermès, Prada runway pieces, and limited sneakers that rarely reach other resale platforms. Core customers are 25-45-year-old London creatives, stylists, and eco-minded professionals who treat fashion as investment and self-expression. They value circularity, the thrill of one-off finds, and prices 30-50 % below original retail, all backed by lifetime authenticity guarantees. Sign of the Times competes with both high-street resale apps and luxury consignment sites by combining physical inspection lounges, same-day selling service, and an inventory depth that mixes archival designer with cult streetwear. The hybrid model—immediate payout plus premium curation—keeps stock and buyers rotating faster than purely digital or consignment-based rivals.