Simihaze Beauty

Simihaze Beauty sells color cosmetics and limited-edition makeup sets priced in the premium tier; most items sit between $28 and $68. The line focuses on eyes, lips and face with multi-use sticks, liquid liners, sheer balms and glitter pigments. Distribution is direct-to-consumer through simihazebeauty.com and a single Los Angeles pop-up, with no permanent wholesale retail. The brand was founded by twin DJ-artists Simi and Haze Khadra; their celebrity status and festival aesthetics drive awareness. Products are packaged in refillable, magnetized pods that click into shared compacts, emphasizing modular, travel-friendly glam. Best-sellers include the SunFlush blush balm, Velvet Fade lip liner and limited “Nightcall” eye palettes that routinely sell out within days. Core customers are Gen-Z and young-millennial women who follow music and street-culture scenes and want makeup that photographs well for social media. Buyers value clean, vegan formulas, playful color shifts and the insider clout of owning drops tied to DJ sets and art events. Simihaze competes with indie, image-driven color brands that release small, story-based collections rather than expansive, permanent SKUs. It differentiates through founder celebrity, modular packaging that reduces waste, and ultra-limited inventory drops that create scarcity and resale demand.