Simkhai

Simkhai sells women’s ready-to-wear, swim, knitwear, denim, bridal and a small range of men’s pieces; most garments sit between $300-$1,200 with leather and bridal climbing above $2,000, placing the label squarely in the contemporary-premium tier. Collections are released seasonally and sold through the brand’s own e-commerce site, a New York flagship in SoHo, and roughly 150 global department-store and specialty doors including Saks, Net-a-Porter and Harvey Nichols. The brand is built on Jonathan Simkhai’s architectural lacing, corsetry and ribbed knit techniques that create a sculpted, body-conscious silhouette without overt embellishment. Signature pieces—micro-cable knit dresses, cropped bustier tops and suiting with internal boning—are instantly recognizable on social media and have been worn by Beyoncé, Zendaya and Michelle Obama, giving the label high-profile traction since its 2010 launch. Core customers are 25-40-year-old creative professionals and fashion-literate consumers who want event-ready polish that still feels pared-back and urban. They value female-founded, New York-made craftsmanship, inclusive sizing (the site carries 00-16 and bridal up to 24), and styling that transitions from office to gallery opening without a full wardrobe change. Simkhai competes in the crowded “contemporary designer” bracket populated by labels that merge luxury fabrication with ready-to-wear pricing. It differentiates through technical knit development produced in its own downtown atelier, consistent day-to-night versatility, and a modern-feminine aesthetic that skews sharper and more architectural than the romantic bohemia common in its price band.