Simple Project

Accessories · Jewelry

Simple Project is a direct-to-consumer skincare label that sells a tightly-edited range of facial cleansers, moisturizers, serums and SPF products priced between $12 and $28—squarely in the budget-to-mid segment. Everything is formulated and filled in South Korea, then shipped worldwide from a U.S. fulfillment center; the line is sold only through simpleprojectus.com, with no third-party marketplaces or brick-and-mortar presence. The brand positions itself as “skincare for people who hate ten-step routines,” offering hybrid products such as a 3-in-1 low-pH cleanser that removes sunscreen, makeup and impurities without a second wash. Each formula is fragrance-free, cruelty-free, and packaged in monochrome, refillable pumps that can be recycled through the company’s prepaid mail-back program. Its best-known SKU is the “Everyday Mineral SPF 50,” a silicone-free, tone-adapting sunscreen that routinely sells out within days of restock. Customers are 18-34-year-old Americans who identify as minimalists, students, or remote workers and who value time efficiency, ingredient transparency and price predictability over prestige branding. They typically discover the label through Reddit skincare threads and TikTok “shelfie” videos that praise the line for delivering Korean-formulation quality without K-beauty complexity or mark-ups. Simple Project competes with pared-down, direct-to-consumer skincare brands that market “essentials only” assortments and millennial-friendly pricing. It differentiates by limiting the catalog to five permanent SKUs, guaranteeing same-day fulfillment, and publishing complete third-party lab certificates for every batch—tactics that build trust faster than limited-edition drops or influencer collaborations.

Skincare that actually works without the overwhelming routine

• Recycled
• Cruelty-free