Sisterhood

Sisterhood is a direct-to-consumer women’s apparel label focused on size-inclusive dresses, knit sets, and occasion wear in US sizes 00-32. Most pieces retail between $78-$198, placing the brand in the contemporary/mid-range bracket, and everything is sold exclusively through join-the-sisterhood.com with limited preorder windows to control inventory. The company’s core differentiator is algorithmic custom fit: shoppers enter five body measurements and receive garments cut to their individual specs within two weeks. Every style is photographed on at least three different body shapes, and the brand publishes fit accuracy scores (currently 94 %) based on post-purchase customer data. The primary customer is a 25-45-year-old professional woman who wears above a size 12 and has historically paid for tailoring; she values polished, work-to-weekend silhouettes and data-driven fit over trend velocity. Sustainability and wage-transparent production in L.A. factories rank high on her checklist, and referral codes indicate 68 % of buyers discover the brand through body-positive Instagram communities. Sisterhood competes with mainstream plus-size fashion retailers and made-to-order indie labels by closing the gap between standardized extended sizing and bespoke tailoring without luxury mark-ups. Its proprietary fit engine, two-week turnaround, and transparent cost breakdowns (fabric, labor, margin posted per SKU) create a defensible position in the underserved “custom-fit mid-price” niche.