Skin

Skin (https://skin-1004.co.uk) sells Korean skincare centred on Centella asiatica: serums, toners, ampoules, masks, suncare and basic cleansers, all priced £10-£25 (mid-range). Distribution is DTC through the UK site plus Amazon UK; no bricks-and-mortar stockists are listed. The brand’s USP is single-origin Centella grown and extracted in Madagascar, marketed as purer and more soothing than standard extracts. Hero SKU “Centella Ampoule 100” contains 100 % centella extract and is routinely cited in Reddit and TikTok “cica” routines for calming redness and acne irritation. Typical buyer is 18-35, ingredient-focused, mixing K-beauty steps with a minimalist routine; they value vegan, fragrance-free formulas and visible barrier repair over luxury packaging. Messaging stresses “raw simplicity” and skin comfort, aligning with sensitive-skin and cruelty-free communities. Skin competes in the crowded “cica-care” segment against other centella-led ranges; it differentiates by keeping formulas under ten ingredients, offering 30-100 ml sizes at entry-level prices, and supplying the UK directly from a local warehouse, cutting the 2-3-week Korean delivery wait common to many K-beauty sites.